Daverage wrote:What comes under the heading of "proper" brand - sorry, totally new!
It's very much a personal, subjective thing. For me, it's components - decks/trucks/wheels/bushings - that are skater developed and which work well together as the ride is the most important consideration when I make a purchase. Longboard companies, esp.deck makers, are often smaller/skater owned and rider input translates directly into the product. There are some more well-known longboard brands such as Loaded, Original or Landyachtz who make some top kit but their expensive marketing and videos have to paid for somewhere and this is reflected in the price of their products.
Erzatz toys such as Osprey etc are cheaper for a reason: although they look vaguely similar to the better equipment the ride will be horrible and while that won't be important if you're just carrying it (thinking Penny...) if you want to skate and have fun then spending a bit more on better kit is worth it. Money's always a consideration though so because LB kit gets much less of a battering in general than skateboards you can often find some great deals 2nd hand.